top of page


Field Notes
My work lives at the intersection of creative practice, food, and business. As a biracial, first-generation American, I write from lived experience—reflecting on labor, care, and what it takes to build work that is sustainable and honest.
Search


3 Must-try Eats: East Coast Food That Deserves a Megaphone
Some food you just eat. Other food you experience. The Big 3 is all about the dishes that make me want to grab a megaphone and tell the world.

Rachel Averitt
Aug 10, 20252 min read


New England Branding: How Mountain Laurel Floral Designs Blossomed with Rely on Rach Brand Camp
We start with real conversation—the kind where you don’t just talk business, you hear the heart behind it. Brand Camp kicks off with four deep-dive intake forms where we get crystal clear on who you are, how you serve, who you serve, and your position in the world. It’s where the magic starts taking shape.

Rachel Averitt
Jul 20, 20254 min read


My personal reflections on cultural assimilation and first-generation identity
My journey from cultural erasure to healing. How reclaiming identity empowers us to challenge assimilation and build collective advocacy.

Rachel Averitt
Aug 26, 20243 min read


How I Find Trending Music on Instagram for My Reels (And How You Can Too)
Discover how I find trending music on Instagram to elevate my Reels. Simple steps, easy tips—get the right soundtrack for your content!

Rachel Averitt
Aug 21, 20243 min read


How I Set Up a Creator Account on Instagram to Access the Full Music Library (and How You Can Too)
Ever wonder why some people have all the cool, trending music on their Instagram Reels, and you’re stuck with the basics? Same here—until...

Rachel Averitt
Aug 21, 20242 min read


Overcoming Imposter Syndrome and Shifting from Scarcity to Abundance as a Consultant
When I first launched my consulting business, I quickly realized that two major obstacles stood in my way: imposter syndrome and a scarcity

Rachel Averitt
Aug 15, 20243 min read


Navigating Client Relationships: Protecting Your Creative Work with Tailored Licensing Solutions
As a mentor to talented creatives, I often address the complexities of our industry. Recently, one of my mentees reached out with a...

Rachel Averitt
Aug 6, 20244 min read


48 Hours in Lima, Peru with Qhali Kitchen
After a year of volunteering and navigating systemic racism in Rhode Island, I felt the need to step back.

Rachel Averitt
Jun 22, 20245 min read


Transforming Dialogue: How "I" Statements Advance Equity and Understanding
Turns out, that in our journey toward equity and equality, the language we use matters a whole heck of a lot. It shapes our interactions...

Rachel Averitt
Apr 22, 20243 min read


Hiraya Studios Logo Story: A Foundation for Creative Dreams and Aspirations
At Hiraya, we believe in the power of visual storytelling not just to capture the eye, but to touch hearts and open minds. Today, I'm...

Rachel Averitt
Apr 4, 20243 min read
bottom of page
