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SAUCE & STORY
I’ve spent over two decades helping brands show up boldly, tell their truth, and connect with the people who matter most. Along the way, I’ve learned that most “expert advice” is watered down, outdated, or just plain wrong. Here, you’ll find my unfiltered version - ideas you can use, stories that inspire, and the occasional spicy take on what’s broken in our industry (and how we fix it).
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Choosing Quiet
There’s a moment many of us reach when we realize the conflict in front of us isn’t actually about disagreement. It’s about what happens when you stop absorbing harm. That realization usually comes after you’ve tried everything else. You’re still loving and hopeful, but finally clear that what you’re asking for isn’t unreasonable... even if it’s treated that way. Families unravel when someone stops playing the role that keeps everything running smoothly. Once this happens, th
Rachel Averitt
Dec 24, 20255 min read


You Be The Decoy
In my mid-30s, after joining an affinity group, something cracked open. It was the first time I had been in a room full of peers (other first-generation Asian Americans) people whose instincts, hesitations and humor felt familiar in a way I had never known to look for. What surprised me most wasn’t the sense of belonging. It was the realization that I had lived most of my life without it, and hadn’t noticed the absence.
Rachel Averitt
Dec 18, 20253 min read


A Pierogi Feast Just Over the Bridge
Tucked in Fall River, Patty’s Pierogis is a cozy comfort-food spot that makes you feel instantly at home.
Rachel Averitt
Nov 3, 20251 min read


THE 3 ANGLES OF FOOD PHOTOGRAPHY (AND WHY THEY MATTER)
Ever wonder why your homemade content sometimes feels a little off, even when the food looks fire? I get it and you’re not alone. Most people don’t realize that commercial food photography isn’t just about a good camera or even great food... It’s all about angles, yo!
Rachel Averitt
Aug 13, 20253 min read


3 Must-try Eats: East Coast Food That Deserves a Megaphone
Some food you just eat. Other food you experience. The Big 3 is all about the dishes that make me want to grab a megaphone and tell the world.
Rachel Averitt
Aug 10, 20252 min read


Small Business Branding: How Mountain Laurel Floral Designs Blossomed with Rely on Rach Brand Camp
We start with real conversation—the kind where you don’t just talk business, you hear the heart behind it. Brand Camp kicks off with four deep-dive intake forms where we get crystal clear on who you are, how you serve, who you serve, and your position in the world. It’s where the magic starts taking shape.
Rachel Averitt
Jul 20, 20254 min read


The Silent Erasure: Reclaiming Identity and Healing from Assimilation
My journey from cultural erasure to healing. How reclaiming identity empowers us to challenge assimilation and build collective advocacy.
Rachel Averitt
Aug 26, 20244 min read


How I Find Trending Music on Instagram for My Reels (And How You Can Too)
Discover how I find trending music on Instagram to elevate my Reels. Simple steps, easy tips—get the right soundtrack for your content!
Rachel Averitt
Aug 21, 20243 min read


How I Set Up a Creator Account on Instagram to Access the Full Music Library (and How You Can Too)
Ever wonder why some people have all the cool, trending music on their Instagram Reels, and you’re stuck with the basics? Same here—until...
Rachel Averitt
Aug 21, 20242 min read


Overcoming Imposter Syndrome and Shifting from Scarcity to Abundance as a Consultant
When I first launched my consulting business, I quickly realized that two major obstacles stood in my way: imposter syndrome and a scarcity
Rachel Averitt
Aug 15, 20243 min read
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