Leveraging with Licensing: Unlocking the Power of Licensing for Creatives (and Business Owners Too!)

Event Duration:

2.5 - 3 Hours (depending on participation)

Event Overview:

Protect your creative work, secure brand partnerships, and diversify your income. Gain valuable insights on licensing basics, fee calculation, client conversations, and more! Whether you’re a photographer, content creator, or business owner, this workshop is your key inspiration for professional growth. Unleash your earning potential through licensing. Join this transformative workshop.

Event Description:

Are you ready to take your creative career to the next level? Join us for an empowering and informative workshop where we’ll dive into the world of licensing and copyright. Discover how understanding and utilizing licensing can protect both you as a creative and your clients—while leveraging yourself as a true professional in the industry.

What You’ll Learn:

• Licensing and Copyright Basics: Understand the foundations of licensing and copyright and their importance in today’s creative industries.

• Leveraging with Licensing: Learn how to maximize your creative work’s value using proven strategic licensing approaches.

• Calculating the Fee: Gain insights into pricing your license effectively to ensure fair compensation for your creativity and expertise.

• Client Conversations: Discover practical techniques for discussing licensing terms with clients and addressing any objections.

• Common Objections and How to Address Them: Equip yourself with the tools to handle common objections with confidence and professionalism.

• Creating Your Image License: Step-by-step walkthrough of how to put together an image license.

• Delivering Licenses and Images to Clients: Best practices for presenting and delivering licenses and images to clients, ensuring clarity and professionalism.

• And much more!

This engaging and enlightening event will be hosted virtually by Rachel Averitt, aka Rely on Rach. Rachel has a passion for empowering communities and believes in knowledge-sharing to foster collective success. This workshop is designed to be fresh and inclusive, providing a welcoming environment for all participants.

About Rachel:

Rachel is a community-loving, highly-rated culinary creative force with 20+ years of experience weaving food, people, and hospitality together with her innate creative talent and effervescent personality. She’s a first-generation Filipinx American who, with perseverance, built her creative career from the ground up, fueled by her creative passion, desire to help others succeed, and mission to create a safe and inclusive space within the food industry and beyond.

Rachel has been featured in The Washington Post, Apple News, Seven Days Vermont, Providence Business Journal and Spoon University. Her heart is rooted in locally sourced projects but also includes corporate experiences with brands like Vail Resorts, Seventh Generation, Breyers, etc.

Rely on Rach celebrates diversity and embraces inclusivity. She is always striving to create an environment where everyone feels valued, respected, and heard. Please feel welcome—you are.

Licensing Testimonials:

• "You are amazing, such a lifesaver, thank you so much I can't tell you how much I truly appreciate your willingness to share and support this gatekept information. I want to be confident I'm not being taken advantage of and your correspondence is always effective and well-written not to mentioning, reassuring. I'm so grateful for your support"

• “It was all new information to me. I honestly didn’t think licensing would be relevant to me, but I’m sooo glad I came to this meet up! Licensing is relevant to everyone.”

• “Omg we’re only a few slides in and my head is already exploding.”

• “This completely changes everything.”

• “This is by far the most information-packed and useful workshop we’ve hosted.”

• “I feel like a whole new world has been opened to me - thank you. I had no idea and frankly have been intimidated by the concept.”

• “The information you shared was SO helpful! I learned so much more than I thought I would.”

• “I honestly had no idea how important the topic was until today!”

• “So informative! Learned so much.”

Agenda:

1. Welcome and Introduction 

• Brief introduction of myself and the purpose of the workshop.

• Introductions

• Overview of the agenda.

2. Understanding Licensing and Copyright Basics

• Foundations of licensing and copyright.

• Importance in today’s creative industries.

3. Leveraging with Licensing 

• Maximizing your creative work’s value through strategic licensing approaches.

4. Calculating the Fee 

• Insights into pricing your work effectively.

5. Client Conversations and Handling Objections

• Practical techniques for discussing licensing terms with clients.

• Addressing common objections with confidence and professionalism.

6. Creating Your Image License 

• Step-by-step walkthrough of how to put together an image license.

• Tools and resources for creating licenses.

7. Delivering Licenses and Images to Clients

• Best practices for presenting and delivering licenses and images to clients.

8. Q&A Session 

• Open floor for participants to ask questions and seek specific advice.

ANTI-RACISM STATEMENT:

Rely on Rach is committed to fostering an inclusive and diverse community where all individuals are respected, valued, and treated with dignity. I unequivocally condemn racism, discrimination, and prejudice in any form. I strive to create a safe and welcoming space for everyone, regardless of their race, ethnicity, nationality, or background. Any instances of racism or racially offensive behavior will not be tolerated at any event associated with Rely on Rach. I encourage open dialogue, education, and continuous learning to promote understanding, empathy, and equality. We are dedicated to promoting anti-racism principles and creating an environment where all participants feel empowered, heard, and supported. Together, let's work towards a more inclusive and equitable future.

COPYRIGHT NOTICE AND DISCLAIMER:

All content, materials, and intellectual property shared in this presentation, including but not limited to text, images, graphics, and audiovisual elements, are protected by copyright laws. Any unauthorized use, reproduction, or distribution of the materials without prior written permission from Rely on Rach is strictly prohibited. The information provided in this presentation is for informational purposes only and should not be construed as professional advice. While every effort has been made to ensure the accuracy and reliability of the information, Rely on Rach makes no representations or warranties of any kind, express or implied, regarding the content's accuracy, completeness, or applicability. By participating in this presentation, you acknowledge and agree to respect the intellectual property rights and adhere to the terms outlined in this disclaimer."